Gift card programs boost revenue and cash flow.

 

When gift cards are used, they represent a brand-new sales channel that generates income before the actual sale. That additional short-term sales gain could mean a significant increase in crucial business cash flow.

 

By offering rewards to users, loyalty cards encourage return visits from customers. Gift and loyalty cards can be used by retailers to advertise new items, new store locations, special events, and sales. 

 

Customers who participate in loyalty programs spend 37% more with brands. If they are a part of a loyalty program, 15% of consumers are more inclined to make a purchase from a brand. Loyalty programs enable businesses to increase in-store traffic by as much as 60%.